
It’s already clear which color will be everywhere in 2025: soft powder pink. This hue emerged as one of the defining threads of the spring/summer 2025 collections, with designers like Miu Miu, Khaite, Jil Sander, and Alaïa all declaring it the shade of the season. Just when we thought pink had reached its peak with Barbiecore, Pink skirt, and with all accessories is barbaies inspire , this softer, dustier iteration pinks dresss sets arrives—fresh, refined, and far more sophisticated than the plastic-bright tones of the Mattel era. Think of it as “Glinda pink,” but reimagined. Light, romantic, and airy, it carries sweetness without tipping into saccharine territory. The color feels more neutral than pastel thanks to its subdued pigment, and when rendered in silks and weightless organza, it evokes the timeless glamour of Grace Kelly. Alaia, in true form, even flipped the prettiness on its head, applying the delicate shade to sculptural cutouts and billowing parachute shapes.