The color set to dominate new-in sections in 2025 is a beautiful, soft powder pink. This shade was a significant theme throughout the spring/summer 2025 collections, with major houses like Miu Miu, Khaite, Jil Sander, and Alaïa all championing this dusty hue as the color of the season. After the vibrant peak of Barbiecore, this lighter, more sophisticated take on pink feels incredibly fresh. This specific hue—often likened to Glinda’s soft pink—is light, romantic, and elegant without being overly saccharine. Its pigment is dialed down, allowing it to function almost as a sophisticated neutral rather than a sugary pastel. On the runways, it was brought to life in luxurious rippling silks and ethereal organza, evoking a sense of Grace Kelly-level glamour. Yet, designers like Alaïa also subverted its inherent prettiness with bold sculptural cutouts and dramatic parachute silhouettes, proving its versatility and modern appeal.